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Slice, a web-based ordering and advertising and marketing platform for pizzerias, raises $43M

World funding agency KKR is betting on the pizza enterprise — it simply led a $43 million Sequence C funding in Slice.

Formerly known as MyPizza, Slice has has created a cellular app and web site the place diners can order a customized pizza supply from their native, unbiased pizzeria.

And for these pizzerias, CEO Ilir Sela mentioned Slice helps to digitize their entire enterprise by additionally creating an internet site, enhancing their search engine optimisation and even permitting them to learn from the “economies of scale” of the bigger community, by means of bulk orders of provides like pizza containers.

Sela contrasted his firm’s strategy with different the favored meals supply apps that he characterised as aggregators. For one factor, Slice “anchors” your favourite pizzerias within the app, giving them the highest spots and making it simple to position your common order with just some faucets. And will probably be including extra loyalty options quickly.

“Our job is to make loyal prospects much more loyal,” he mentioned.

As well as, whereas there’s been increased criticism of the high fees charged by services like Grubhub, Sela mentioned Slice’s price is capped at $2.25 per order, permitting pizzerias to get all of the upside from giant orders.

In fact, the setting for eating places has modified dramatically in the previous few months, because of COVID-19. However most pizzerias are already arrange for takeout and supply, and Sela mentioned that greater than 90% of the 12,000-plus pizzerias that work with Slice have stayed open.

He additionally pointed to the corporate’s Pizza vs Pandemic initiative, which raises funds for pizzerias to feed healthcare employees. This system has raised greater than $470,000 and fed an estimated 140,000 employees.

“Native unbiased pizzerias have been feeding Individuals throughout communities for many years and we’re excited to place our sources behind Slice as they assist to maneuver these companies on-line,” mentioned KKR Principal Allan Jean-Baptiste in an announcement. “Slice fees small enterprise house owners a fraction of the charges charged by meals supply apps and provides a collection of vertical particular options to unravel the challenges confronted by unbiased pizza makers.”

Slice had beforehand raised $30 million, in accordance with Crunchbase. Sela mentioned he’ll be utilizing the brand new funding to carry on extra pizzerias and proceed constructing a “vertically built-in answer for the small companies, as a way to remedy increasingly more of their challenges.”

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