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Revel’s Frank Reig shares how he constructed his enterprise and what he’s planning


It’s solely been three years since they hit the streets and Revel’s blue electrical mopeds have already change into a typical sight in New York, San Francisco and a rising variety of U.S. cities. Nonetheless, Revel founder and CEO Frank Reig has set his sights far past constructing a shared moped service.

The truth is, for the reason that starting of 2021, Revel has launched an e-bike subscription service, an EV charging station enterprise and an all-electric rideshare service pushed by a fleet of 50 Teslas.

So we caught up with Reig to speak about what he realized from constructing the corporate, how Revel’s enterprise technique has advanced, and what lies forward.

Earlier than we get to the great things, right here’s some background:

The concept for Revel looks like it got here from the traditional entrepreneur’s guidebook: Reig had a necessity that no present firm addressed. He’d seen mopeds used as main, if not dominant, types of transportation as he traveled round Europe, Asia and Latin America, and he questioned why this logical (and enjoyable) mode of transport was largely absent from American cities normally, and in his hometown, New York Metropolis, particularly.

So in 2018, Reig give up his job, raised $1.1 million from 57 individuals, and launched a small pilot program involving 68 mopeds in Brooklyn. In Could 2019, he raised $four million in VC funding, which helped him increase to 1,000 electrical mopeds throughout Brooklyn and Queens. Revel secured one other $33.eight million in September 2019, in a spherical that included funding from Ibex Investments, Toyota Ventures, Maniv Capital, Shell and Hyundai, based on Reig. This has allowed the founder to execute a grander plan to construct an electrical mobility firm.

The corporate now operates greater than 3,000 e-mopeds in New York Metropolis, and has one other 3,000 throughout Washington, D.C., Miami, Oakland, Berkeley and San Francisco.

TechCrunch: You’ve added three new enterprise traces and advised us beforehand that you’ve got extra on the way in which. That’s rather a lot.

Frank Reig: Sure, we’ve had a busy begin to 2021! We started the yr asserting our fast-charging stations throughout the town that may assist fill the big hole in infrastructure to help the wide-scale adoption of EVs. We launched our e-bike subscription program to supply New Yorkers one other approach to navigate their metropolis, and with our newly introduced electrical ride-sharing program, we’re fixing the “rooster and egg” downside of EV charging and demand. We’re centered on constructing out these enterprise traces and our moped enterprise as nicely and really a lot wanting ahead to what’s to return.

When shared micromobility firms increase, they typically simply supply completely different autos. You appear to be going, “Okay, we’ll supply a special automobile — an e-bike, however it’s a subscription. And we’re additionally doing electrical automobile chargers, and let’s add an EV rideshare to the combination.” It’s fairly broad.

If we’re speaking about electrifying mobility in main cities, it begins with infrastructure. And we’re the corporate rolling up our sleeves and doing it now by constructing that infrastructure and working fleets. As a result of in a metropolis like New York, the infrastructure doesn’t exist for electrical mobility.

There are a couple of Tesla superchargers across the metropolis, often behind parking paywalls, so it’s important to pay the storage to even use it. And, after all, you want a Tesla for that infrastructure to even be related. And when you concentrate on different public fast-charging entry factors within the metropolis, they’re few and much between. We’re constructing 30 in a single web site and lots of extra past that in 2021.

New York is an advanced metropolis to function in, so it’s simpler for us so as to add e-bikes as a service as a result of I have already got the infrastructure and on-the-ground operations that we constructed with the mopeds. I’ve a number of warehouses all through this metropolis. I’ve full-time employees that I’ve employed, from discipline technicians to mechanics, and a fleet of over 3,000 autos on the streets in New York. So it’s a pure extension of the platform to have the ability to add one other product to it, to achieve a brand new sort of person, or to complement the use case of our present moped customers. All we would have liked to do was finance some e-bikes, after which you could have one other line of enterprise.





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