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Polestar's Tremendous Bowl advert takes jabs at Tesla and VW


Polestar is relying on a time-honored tactic to get seen in an more and more crowded electrical automobile market: a brazen Tremendous Bowl advert. Volvo's sibling model aired a 30-second spot for the Polestar 2 throughout Tremendous Bowl 2022 that took some not-so-subtle potshots at rivals and business hypocrisy at giant. The industrial was dominated by "nos" that included "no dieselgate" (hello VW), "no conquering Mars" (ahem, Elon) and "no greenwashing." The corporate desires you to see rivals as both distracted from their mission or utilizing eco-friendly merchandise as cowl — a doable dig at oil companies that flaunt green credentials, amongst many different potential targets.

The advert got here throughout a Tremendous Bowl stuffed with tech advertising, together with a two-pronged technique from GM that included a Sopranos-themed commercial for the Chevy Silverado EV in addition to the return of Austin Powers' Dr. Evil to pitch GM's electrification technique. Different tech promos got here from Meta (pitching the Quest 2 and Horizon Worlds), Uber, Intuit and a bunch of cryptocurrency exchanges.

Whether or not or not the advert results in a surge in demand is much from sure. Polestar could have the load of Volvo (and joint mother or father Geely) behind it, but it surely's nonetheless a tiny newcomer in comparison with Tesla, VW and different incumbents. It's additionally not fairly clear the Polestar 2 provides "no compromises" when it's not the quickest, longest-ranged or most capacious EV. Nonetheless, the Tremendous Bowl advert is likely to be efficient if it at the least will get clients to think about Polestar in the event that they're planning to ditch gas-powered transportation.



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