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OnlyFans promotes its SFW app because it seeks funding at a $1B+ valuation

OnlyFans — the platform the place grownup creators can immediately monetize their viewers — is pushing its safe-for-work app OFTV, which is offered on iOS and Google Play. The ad-free app launched in January, sharing over 800 movies from OnlyFans creators, like cooking tutorials, yoga routines, and interviews. However this week would be the first time that OnlyFans will market the app to achieve individuals who aren’t present OnlyFans prospects.

“There’s no grownup content material on OFTV. As a result of it’s not being monetized and there’s no direct impression on creators’ earnings, we’re in a position to be within the app retailer,” OnlyFans CEO Tim Stokley instructed Bloomberg. The App Retailer and Google Play each prohibit pornography, however within the case of apps with user-generated content material (like Reddit), NSFW content material can slide so long as it’s labelled as such and hidden by default. OnlyFans, because it exists on the net, hasn’t been accepted on Apple’s App Retailer or Google Play.

Picture Credit: OFTV (screenshots by TechCrunch)

OnlyFans is worthwhile, however to proceed to develop, it’s in search of funding at a valuation of over $1 billion. Per Bloomberg, OnlyFans needs to turn out to be a extra mainstream platform with the intention to solicit advertisers that could be apprehensive about its grownup status. Even celebrities like Cardi B and athlete Floyd Mayweather Jr. have joined OnlyFans. In March 2020, the app additionally launched a Artistic Fund, which rewarded 4 musical artists with a £20,000 grant. Plus, the “rising stars” the app options on its weblog embody songwriters, photographers, stylists, private trainers, and cooks. Its effort to spotlight SFW creators is evident, and the promotion of OFTV helps that.

The platform has paid out over $three billion in creator earnings since its founding in 2016 — particularly, income grew over 553% in 2020, when many individuals turned to OnlyFans for an revenue stream in a time of pandemic-induced monetary pressure. OnlyFans takes 20% from creators’ earnings, and relatively, Patreon costs between 5-12%, whereas Cameo takes 25%. Even when OnlyFans had been accepted to app shops — NSFW content material and all — it might not even be good for creators, who would then lose an additional 30% to app retailer charges on high of the platform’s 20% reduce. However OFTV doesn’t promote content material or permit unsolicited customers to add movies, so its obvious objective is to generate extra pleasure round non-pornographic OnlyFans content material.

To enchantment to SFW creators, OnlyFans might need to shed its picture (for these involved with that), however maybe extra importantly, the platform would wish to point out that it’s a notably worthwhile area for creators. Its gross sales converse volumes, however that might have extra to do with the booming creator economic system and the character of the content material it hosts, fairly than the platform itself.

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