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Google guarantees it received’t simply preserve monitoring you after changing cookies

Illustration by Alex Castro / The Verge

Google is slowly phasing out third-party tracking cookies, and right now, it’s making it clear that it received’t simply exchange them with one thing equally invasive regardless of the affect the change can have on Google’s profitable promoting enterprise. In a weblog publish, Google explicitly states that it “is not going to construct alternate identifiers to trace people as they browse throughout the net” after the third-party cookies are gone.

“As a substitute, our net merchandise can be powered by privacy-preserving APIs which forestall particular person monitoring whereas nonetheless delivering outcomes for advertisers and publishers,” writes Google. “Advances in aggregation, anonymization, on-device processing and different privacy-preserving applied sciences supply a transparent path to changing…

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