You may have simply 170 seconds. Weeks and even months of working in your pitch deck might come right down to the 170 seconds (on average) that traders spend it.
“Buyers see a whole lot of pitches,” VC and LinkedIn co-founder Reid Hoffman noted. “In a single yr, the traditional common companion in a enterprise agency is uncovered to round 5,000 pitches … and finally ends up doing between zero and two offers.”
With all that stress to make an influence rapidly, founders spend an unimaginable period of time on the design of their slides. Much less consideration, nevertheless, is normally spent on the phrases on the slide. That’s a mistake, particularly once you solely have 170 seconds.
When not used deliberately, the phrases in your deck might be distracting or downright off-putting. We used what we learn about language and wholesome communication from the thousands and thousands of paperwork we’ve processed at Writer to provide you with 11 phrases and phrases to take away out of your VC pitch deck:
Pitching VCs is a balancing act: You wish to place your thought in the very best gentle, but in addition present that you simply’ve thought issues by. Nonetheless, volunteering sure kinds of data can have the alternative impact. Don’t write: I’m searching for $X in funding to offer Y months of runway. You actually want to indicate the way you’re going to make use of the funding you’re asking for, however you don’t wish to body issues by way of runway in a pitch deck. The phrase is related to a looming cash-out date, which may put an investor in a destructive way of thinking.
This HappySignal slide is a stable instance of conserving your messaging optimistic and utilizing uplifting language.
2. “exit technique”
Don’t write: Our exit technique is… Sure, considering by your enterprise means understanding the way you’ll deal with worst-case and best-case eventualities. However placing exit technique in your deck can solely get traders eager about the inherent dangers. You need them centered on the chance. You must know what to say when the subject comes up — simply don’t volunteer the knowledge on a slide.
3. “simply X p.c”
A pitch deck is a instrument to indicate VCs why your thought deserves funding. Utilizing clichés can work towards that purpose. Don’t write: If we might seize X p.c of the market… It’s not solely a cliché, it’s wishful considering — not a plan. Preserve the textual content in your slides grounded in related info and figures. Different clichés to chop embrace: the Amazon of X, think about a future, and transferring Y to blockchain.