Samsung won’t exhibit at IFA 2020, opts for digital occasion as an alternative

Cease me should you’ve heard this one earlier than. A serious firm simply introduced that it’s going to not be participating in an in-person commerce present, as an alternative opting to go surfing solely. After early studies from South Korean press, Samsung has simply confirmed with TechCrunch that it’s going to not be participating in Europe’s largest client tech commerce present. 

“We now have taken the thrilling choice to share our newest information and bulletins at our personal digital occasion in early September,” the corporate tells TechCrunch. “Whereas Samsung won’t be taking part in IFA 2020, we look ahead to our continued partnership with IFA sooner or later.”

The choice comes because the COVID-19 pandemic continues to surge. Earlier immediately, the European Union introduced that will probably be opening journey from 15 international locations beginning tomorrow, whereas persevering with to ban vacationers from the US, Brazil and Russia, the place COVID-19 stays an on-going concern.

I’ve been in contact with people concerned with the present just lately, and it appears clear that everybody is monitoring the state of affairs carefully. I’ve additionally despatched a followup within the wake of this Samsung information. Possible it received’t be sufficient to sink the present by itself, however we’ve seen the domino impact performed out a number of occasions this years — most notably within the case of fellow European commerce present Cell World Congress, which appeared to die a little bit of a sluggish demise over the course of a month of so.

IFA’s organizers introduced the deliberate return of the present again in mid-Could, with quite a lot of precautions. “Whereas the organizers hope that the general public well being state of affairs will enhance between now and September,” the org wrote on the time, “they’ve determined to err on the aspect of warning and meet the strictest security requirements attainable.” Amid the precautions are limiting attendance to 1,000 folks a day, together with a strict invite-only press launch.

The best way issues are happening the COVID-19 entrance, nevertheless, it appears probably that many attendees will merely choose to watch the present from afar.

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