Niantic companions with Sleep No Extra creator to construct immersive AR theater experiences

Picture: Niantic Labs

Pokémon Go creator Niantic Labs is partnering with Punchdrunk, the New York Metropolis-based manufacturing firm behind seminal immersive theater piece Sleep No Extra. The partnership will see each firms work towards “growing a number of initiatives that can reinvent storytelling for a 21st century viewers and additional develop the horizon of interactive leisure.”

Sleep No Extra, launched in 2011, is an immersive theater manufacturing that lets audiences stroll by means of a sequence of rooms and expertise varied storylines and different parts of the manufacturing at their very own tempo. Influenced partially by haunted homes and different nonlinear stay productions, immersive theater seems like a major match for augmented actuality as a result of it may permit for Niantic…

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