AT&T CEO desires you to devour advertisements in change for a barely cheaper telephone plan


Illustration by Alex Castro / The Verge

AT&T is mulling providing wi-fi telephone plans that may be sponsored partially by advertisements, CEO John Stankey mentioned in an interview with Reuters.

“I consider there’s a phase of our buyer base the place given a selection, they’d take some load of promoting for a $5 or $10 discount of their cell invoice,” Stankey mentioned. The brand new plans might be provided starting in “a 12 months or two,” in accordance with Stankey.

AT&T has experimented with at the least one type of brand-subsidized telephone plan up to now, although it didn’t precisely move alongside the financial savings to you. The “Sponsored Data” program, which was introduced again in 2014, let manufacturers pay AT&T so they might ship their content material with out counting…

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